Yoga, and the feel-good fitness culture that now surrounds it, is still an untapped market. Despite its popularity, no one has devised the perfect clothing that is super-appealing, super-approachable and super-convenient on a mass market level. Lululemon may be changing that.
"all-consuming consumer culture completely transformed a 5,000-year-old discipline into a comfy, cozy branded existence, and all it took was just one short decade."
-NYT